The classical press release is forgotten in a world of diverted attention. If your PR playbook still starts with “Press Release” it’s time to reconsider your strategy. Trivium Media Group via Trivium Public Relations creates PR that generates attention where it literally is connected conversation and culture online
Below are 10 next-gen PR tactics that will truly move the needle in 2025.
1. Arranging Podcast Guest Appearances
There is something more intimate about founders talking human-to-human than any quote on the inside of a newspaper.
2. LinkedIn Soft Launches
Post an insider update before the press release—watch the engagement numbers significantly increase.
3. Controlled Reddit Leaks
Everyone wants to be first; leverage communities where they exist respectfully.
4. First-Look TikToks
Enticing creators to get a head-start makes for genuine excitement, and the content that follows is worth more than the advertising that comes with it.
5. Meme-Page Seeding
Sometimes memes are lost in translation, but a subtle placement in a meme page can lead to massive cultural relevance.
6. Hyper-Targeted Newsletter Collaborations
Collaborate with niche newsletters (with high open rates) in order to help tell your story.
7. Live Town Halls/ IG Lives
Go real-time with real people; polish is less important than accessibility factor.
8. Dark Social Drops (via DMs/WhatsApp)
Exclusively providing an unveiling preview via closed networks adds intrigue and loyalty to your PR campaign.
9. Timely Newsjacking with POV
Commenting on breaking news with your own brand voice—be timely but real.
10. Administer a Comment-First Strategy
Smart, insightful comments under a trending post helps increase brand visibility.
