Curated by Trivium Media Group
The saree – a six yard narrative that speaks to identity, culture, and expression – is back with a bang! Unabashedly adorned on the runway in Paris, and increasingly worn with gusto at small Indian weddings, it’s resurfacing, not as a symbol of our history, but of subtle luxury that intertwines the modern with the traditional
With much of the world re-emphasizing elegant living with an element of conscious and historic impact, we at Trivium Media Group have compiled a list of ten saree brands who are not only designing, but story-telling; merging past with future, and artisanry with contemporary style.
1. Raw Mango- Where Textiles Turn into Art Direction
Led by Sanjay Garg, Raw Mango has changed the global perception of sarees. The brand bridges traditional handloom techniques with a minimalist, design-centric approach, making sarees exciting to both culturally engaging and fashion intellectuals.
Why it’s leading: Raw Mango is not just a saree brand – it is a statement. Raw Mango doesn’t just curate collections, it has conversations about its textile legacy
2. Ekaya Banaras- Luxury in Gold
Ekaya’s sarees are rooted in Banarasi design, but for the new age bride and buyer. With collaborations with designers like Archana Rao, Ekaya is showcasing the modern silhouette from their traditional looms.
Differentiator: Each saree is aesthetically treated like a work of art, fusing legacy with luxury packaging and editorial direction, immersive retail
3. Tilfi- The Modern Custodian of Banaras
Tilfi incorporates the centuries-old traditions of weaving from Banaras while bringing in a clean and modern aesthetic. Each limited-edition piece is frequently designed with a narrative in mind, from Mughal garden-inspired motifs to simple pastel palettes that cater to modern aesthetics.
Trivium Insight: Perfect for brands and brides looking for heirloom value with a minimalist twist.
4. Sabyasachi- The Couture Disruptor Wrapped In Gold
Sabyasachi sarees are synonymous with grandeur. Whether velvet banarasi or hand-painted organza, each piece is a luxurious representation of Indian craftsmanship. It is not merely a clothing line, it’s a collection
Why it’s iconic: Sabyasachi sarees worn by royals, celebrities, and aspirational tastemakers bear an undisputed legacy brand equity that outranks every index in the Indian market.
5. Anavila- Linen Sarees That Suggest Subtle Sophistication
Anavila Misra’s namesake label started the linen saree movement. The label promotes organic fabrics, basic colours, and simple beauty, which appeals to sustainability-conscious folks and designers alike.
Brand alignment: Anavila epitomizes ‘less is more’—ideal for earthy luxury and editorial styling.
6. Karagiri- Democratising Luxury Without Sacrificing Craft
Karagiri sits somewhere between accessible and luxury. D2C and a range of silk sarees has helped it become popular among millennials, and NRIs skimming for ready-to-ship heritage wear.
Why it’s interesting: A powerful story meets scalable e-comm so as not to alienate the brand’s cultural narrative.
7. House of Angadi- The Royal Revivalists
This century-year-old Bengaluru-based house came to fame by dressing Deepika Padukone at her wedding. Their ‘Advaya’ collection does celebrate Kanjeevaram traditions and royal wear in the now, making themselves attractive to a fussy market.
TMG Note: They are culling temple traditions with excellent branding and modern-day elegance.
8. Taneira by Titan-Affordable Elegance with a Legacy
Taneira is Titan’s entry into the saree universe and it is also unique in its pan-India collection. With sustainable collections, bridal collections, and region-wise artisanry, Taneira has something for everyone from first-time saree-ers to those looking to build a collection of heirlooms (not to be cut in half!) .
Why it works: Strong brand systems, ethical sourcing, luxury retail design – all under a known house.
9. Kankatala – The South’s One-Stop-Brand for Saree Curation
Often referred to as the Queen of Sarees, Kankatala has a vast array of South Indian silks, from Kanjeevarams to Gadwals, while also taking into account what it means to be a 21st century woman.
Why stylists like it: Their ability to create color-blocking combinations and their color palettes with jewel-toned sarees call out to wedding stylists and are wonderful for editorial shoots
10. Saundh – Connecting Regional Traditions with Global Trends
Saundh is connecting the dots between festive wear and wearable fashion. Digital campaigns are fun and demonstrate how you can wear a saree with a jacket, boots, or a belt- appealing to a design forward audience wanting to re-imagine a drape.
Fresh perspective: Saundh is making the saree aspirational for a generation who wants culture with haute-couture.
The Takeaway: More Than Drape and Drapery
These brands are not just reviving handlooms-they’re rebranding the saree as a global symbol of slow fashion, conscious luxury, and narrative expression. As the line between tradition and trend centuries blurs, these brands are also emphasizing that Indian fashion is not behind-it is often leading.
Trivium Media Group POV:
At Trivium, we see the saree beyond a garment; it’s a branding platform. It encapsulates emotion, identity, and aspiration—all the values today’s luxury consumers are attuned to.
