Brand Management
PODCAST & BRAND BUILDING: WHY SHOULD A BRAND DO PODCAST ACTIVITY?
April 10, 2024 by in Brand Management
PODCAST & BRAND BUILDING: WHY SHOULD A BRAND DO PODCAST ACTIVITY?

PR trends are evolving every single day, and podcast is being the very recent trend emerged within  the sector. You would be mistaken to believe that podcasting is just a

Brand Management
The Art of Storytelling : Building Brand Narratives for Lasting Impact
March 8, 2024 by in Brand Management
The Art of Storytelling : Building Brand Narratives for Lasting Impact

A common tactic used by marketers to communicate their mission and build a consumer base around their brand is brand Storytelling. Customer loyalty may be strengthened, brand recognition may grow,