Creating A Powerful Brand Positioning Statement:  A Step-by-Step Guide

In Today’s Competitive market, when it comes to crafting a strong brand Positioning it is essential to define your brand’s  clarity, focus and direction. especially in Crowded market place well

PODCAST & BRAND BUILDING: WHY SHOULD A BRAND DO  PODCAST ACTIVITY?

PR trends are evolving every single day, and podcast is being the very recent trend emerged within  the sector. You would be mistaken to believe that podcasting is just a

The Art of Storytelling : Building Brand Narratives for Lasting Impact

A common tactic used by marketers to communicate their mission and build a consumer base around their brand is brand Storytelling. Customer loyalty may be strengthened, brand recognition may grow,