Our B2B branding strategy begins with a review of the client’s brand communications strategy, or, in the case of a new brand, with assistance in defining and articulating that strategy. We then design and refine the brand’s key messages, which is crucial for choosing the correct communication channels and for putting together the strategic aspect of the communications plan.

A brand communication audit is usually the first step in the process. The audit is a type of qualitative research that examines the opinions of key audiences such as customers, prospects, channel partners, and staff.

We examine the brand’s market position, market research findings, as well as our own perception evaluations in partnership with our client, taking into consideration external factors such as industry trends, disruptive forces, category changes, and competition actions. In addition, for an efficient media relations strategy, we supply the correct balance of media channels. The second step is to identify the most important audiences, as a successful brand communications plan must include both external and internal audiences, such as employees and stakeholders.

Finally, the audience identification guides the creation of the most critical brand messaging by our experts that distinguish the company or brand from its competitors, followed by the most effective and relevant PR and social media techniques and tools.