Brand Communication Executive

Brand Communication Executive

 

• Develop a communication plan including strategy, goals, budget, and tactics

• Develop media relations strategy, seeking high-level placements in print, broadcast and online media

• Coordinate all public relations activities

• Direct social media team to engage audiences across traditional and new media

• Leverage existing media relationships and cultivate new contacts within business and industry media

• Manage media inquiries and interview requests

• Create content for press releases, by-line articles, and keynote presentations

• Monitor, analyse and communicate PR results on a quarterly basis

• Evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis.

• Build relationships with thought leaders to grow industry awareness

• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

• Communicate internally and capitalize on feedback received from online & offline channels

• Devise distinct strategies for online and offline activities, track and report the impact of these activities

• Develop PR Campaigns & manage the content team for relevant PR pitches, based on the insights & trends from the industry & media to meet the objective of the client

• Edit what anyone on the team might have written and (most importantly) ghost-write for us when needed

• Organize all press meets and conferences

• Handle all social media platforms and actively share content to gain traction/followers

• Recruit, motivate and retain a team to manage Public Affairs and client relations

 

Required Experience and Qualifications

 

• Proven work experience in public relations required

• Proven track record designing and executing successful public relations campaigns at both a local and national level

• Strong relationships with both local and national business and industry media outlets

• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews

• Exceptional writing and editing skills

• Solid experience with social media including blogs, Facebook, Twitter, etc.

• Event planning experience

• BA/MA degree in Marketing, Advertising, Communications or a related discipline

• Problem-solving and performance marketing in a results-oriented environment

• Working knowledge of PR & social media tools and techniques and the ability to use them creatively.

• Well organized and ability to work on multiple projects at the same time

• Excellent verbal and written communication skills (English), regional languages would be a bonus.