Explore how AI-driven personalization is transforming DOOH advertising in 2025 and what it means for modern brands.
Tahura Khan
Explore how AI-driven personalization is transforming DOOH advertising in 2025 and what it means for modern brands.
While the traditional urban environment was an unchanging series of advertisement space, it is slowly changing to provide a different experience. Instead of having a static advertisement posted in the city, consider having a digital signage system that could understand you and let the audience know what “mood” you are in by being able to capture your responses and provide personalized responses based on your past responses. So, while this may sound like a scene from a science Fiction Movie, it is actually what the future of Digital Out-Of-Home Advertising (DOOH) will look like in 2025. In the future, artificial intelligence will take outdoor advertising from simply being a “broadcast” message to an interactive experience that reflects your personal interests and desires.
The excitement about DOOH for many people has always been based on how dynamic they have been compared to standard outdoor advertisements; however, today we are beginning to see the development of intelligent and responsive digital signage systems as opposed to just the typical LOOPS. Historically, as a result of programmatic buying, advertisers in the U.S. could ensure that they are buying what they consider to be the best and most targeted place to advertise based on how many consumers view their messaging.
However, as businesses and advertisers expand into global markets, particularly those that are highly populated, such as India, the growth of Digital Out-Of-Home Advertising (DOOH) is becoming more explosive and is the most rapidly growing portion of the overall advertising industry growth. The massive increase in the amount of DOOH is not only the result of increased screens; they represent an increase in the number of smarter screens.
Read OOH Advertising in Mumbai vs New York: A Smart Cities Comparison
When an AI, like Trivium’s ConsumerInsider, scans the surroundings for inputs on the environment, including the most subtle changes in weather, traffic volume, emotional atmosphere, etc. The information will be helpful to the AI to understand how to find the right advertisement to present to the person at that particular place and time. For example, in the middle of the Mumbai monsoon, the right advertisement is a hot cup of coffee being offered with open arms to a person who is cold and wet.
Another example is during NY morning rush hour. Commuters are often frustrated by the chaos of New York. When the right advertisement pops up for a refreshing drink that will give the commuter energy and get them to work faster, it is the greatest thing a commuter could ask for.
To put it in simpler terms, the AI can accurately predict a person’s emotional needs and deliver the appropriate advertisement at the appropriate time. The results demonstrate that ads triggered by the weather or density of traffic significantly reflect increased consumer engagement, with ROI increasing 30%. AI has truly revolutionized real-time advertising by helping advertisers deliver the message at the correct time and to the most receptive audience.
There are many great benefits that a business can achieve by targeting people more precisely. A company may target its products or services better than ever due to the ability to use AI technology. It is not about bombardment with advertisements; it is about giving the customer what they want before they even know it, by adding value to their daily lives.
In 2025 and beyond, the new type of Digital Out-of-Home (DOOH) advertising will no longer only be digital; it will also be intelligent and responsive to what’s happening around it and to people living in cities. In 2025 and beyond, the way in which DOOH will work together with AI will change how brands interact with customers; every billboard will be a brand touch point that responds to customers immediately with luxury.
Are you ready to give your outdoor advertising the ability to think for itself? Check out our DOOH Advertising services to help your brand grow smarter!
