Top 10 PR-Backed Celebrity Brand Launches That Rocked the News Cycle (and Why They Were Successful)

Not only clickbait headlines.  These new celebrity launches dominated media coverage, and revealed decent storytelling, impressive brand timing, and a willingness to manipulate coverage. In reality, as every celeb seeks

What Celebrity and Influencer Management Is About?

Popularity gives a flying and soothing phase. Lavish lifestyle and a bunch of people running behind a particular person that is what means an individual’s presence is being celebrated.  The common public

Why is Influencer Marketing important in UAE? An opinion piece by the CEO of Trivium Media LLC

Influencer Marketing Influencer Marketing : Marketing has always been an ever-evolving industry. Print advertisements used to be the biggest way to advertise until social media and digital marketing came along.