Trivium Media Group

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Logo Design & Brand Management agency in Pune

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Hi guys, I have to tell you why it is important to have a logo & how we design logos which is a part of brand management. We will be answering the following questions – How does a logo make an impact? Why is it important to make logos that align with your products? Why should logos be unique, different from competitors? Which tools do we use to design logos? 

How can we help you manage your brand? What are the results of brand management with us?

Why is logo important & how does it make an impact?

A logo is the main face of your brand, it’s a very precious identity that every company needs. It’s the first impression which is vital for users to make the decision. Hence logos are important.

A logo describes the brand & its services, it is the value you want to communicate through it. It’s the first seed towards brand recognition. If your logo is not attractive & doesn’t deliver the right message, then it’s a flux, the perception of users changes. So it’s necessary to have a logo as it creates a memorable impact.

Why is it important to make logos that align with your products?

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Logo talks about your services, so you need to design something that makes sense. If you see big brands like facebook or whatsapp, their logs describe them, for example whatsapp has a green logo with a phone symbol that represents their service. Same way you also need to make something identical.

Why should logos be unique, different from competitors?

A logo establishes a brand. If there are two identical logos, the user is going to get confused, you tell me if i have a food product with the same logo, which one will you buy. You might buy the competitor’s product & this is a disadvantage for us. Thats why your logos need to be different.

Read this blog post for more info on branding – Blog Link