Whether you’re a local startup or a multinational corporation, effective communication and positioning are critical to your brand’s success. Customers are far more inclined to buy a brand’s products or services if they enjoy how it communicates with them.
Businesses can have two-way communication with their customers through social media channels in a way that was simply not feasible twenty years ago. Customers are no longer spoken ‘to’ by brands; instead, they are now conversing ‘with’ the brands. Every article, blog post, tweet, or video is an opportunity to engage with your audience and strengthen brand loyalty.
However, with so many communication channels accessible, it can be difficult to break through the noise and reach your target audience. It will be difficult, but not impossible. That’s where a well-thought-out brand communication plan comes in handy. The mix of activities that influence customers’ opinions of a company and its products/services is known as brand communication.
When it comes to brand positioning, it is the single most potent marketing notion.
When it comes to brand positioning, it is the single most potent marketing notion. Without brand positioning, brand value isn’t sustainable , because the positioning is where a brand’s essential distinction lies. Positioning seeks to identify and define that crucial point of differentiation that the brand can own, so that customers understand why they should choose your products or services over others. Positioning is the necessary foundation for strategic branding since it directs all brand communication.
The majority of businesses are misconstrued as merely ‘branding’ or ‘positioning’. Of course, we provide both of these services, but they are only a small component of what we call “brand communication”, which encompasses a lot more.
