The use of a press release in a high-stakes environment differs from that of an advertisement. A press release is a strategic conduit for businesses to connect with their audience through public records. It is common for many organizations to view the press release as a means to produce a marketing brochure. This view is …
Strategic PR has become the difference between a celebrity brand launch that fades fast and one that dominates headlines. This piece breaks down how smart positioning, timing, and narrative control turned high-profile launches into cultural moments with lasting brand impact.
A curated list of the top branding agencies in Mumbai, evaluated for strategy, creativity, and experience across startups, growth-stage, and luxury brands.
Learn how to craft a clear brand positioning statement that drives differentiation and trust.
A practical PR and marketing checklist to launch a fashion brand, build visibility, and position your label for long-term growth.
Understand the psychology of color in branding and learn how choosing the right shades influences perception, emotion, and brand recall.
