Hospitality Sector
The hospitality sector is no exception when it comes to adopting and executing a variety of measures to reach the audience. We are no longer living in a time, where brands can simply depend on word-of-mouth and OOH marketing. There is a whole new range of factors that come in: such as an active presence on social media, an interactive and easy-to-navigate website, etc.
Just a few years ago, restaurants only focused on the flavors and quality of food, ambiance, and customer service.
In the case of resorts and hotels, the customer’s connection was restricted to their time spent on the premises. Good customer service and lodging facilities were all the necessities to stay in business.
Digital Media in Hospitality Sector
With the introduction of digital media, almost every restaurant and hostel has a well-designed and up-to-date website. These websites are not just a means to acquire information about a said venture but also provide 24×7 customer assistance and are a platform that gives you a virtual tour of their stay with you.
Hotel and resort businesses are embracing social media as well. With the increasing number of audiences using digital platforms, it has been a must for these brands to build a holistic relationship with the audience through all platforms. This task is worthy of appointing an entire team because every second individual owns a smartphone today.
When people are dissatisfied with a product or service, they quickly communicate their dissatisfaction on social media. The same holds true when they like something.
Now it is essential to attract maximum publicity from these good comments and address the negative feedback with great caution.
This is where media companies come in: at Trivium Media Group, we’ve worked with a long list of hospitality clients in the past, and we’re still working with some of the greatest around the country today. As an advertising and PR agency, it is our job to make an extensive plan for our clients to communicate with the public.
Here’s a summary of our specialist services that have produced positive results in the past:
- PR Outreach: we curate researched content, combined with your brand’s tone of messaging and overall objectives to inform the audience about what you have in store for them. It is important to remind the market that you exist, time and again. We connect with a variety of publication houses spread over the print, digital, new-age, electronic, and online platforms to create an exclusive list for you.
This assists us in reaching the proper audience and obtaining a big amount of attention for your business. People will talk about you only when they notice you and we help you get noticed. - Social Media Marketing: This includes managing your brand’s social media handles. We provide all services right from curating a content calendar, to using optimized captions to keeping a tab all of all the insights. After conducting an extensive study into a platform’s algorithm, user preferences, and current content, we curate themes and strategies for the month. It’s critical to adjust social media plans from time to time, based on the conclusions made from each upload’s insights and statistics.
We’ve been serving this business for many years and have a thorough understanding of how it works. Our team has put in dedicated hours of work into connecting with influencers, industry professionals and establishing a bond with them. We have been providing outstanding services and are certain to continue with the same for many more years to come!
