To prove your existence you have to define yourself correctly and create a social identity which can give recognition to your work or organization. Social media has broken all the physical distance- time boundaries. It’s important to be social than doing social. For marking presence, lead generation, productivity, income, promotions, and other benefits it offers at very less cost. With the constantly emerging tools, it’s easy to fall on the trap of thinking through a tactical prism.
The best social media strategic plans tools agnostic and set forth objectives and metrics that supersede any particular social venue.
Let’s see how to create an effective social media strategy:-
Team – First make your choices clear about every aspect regarding strategy. Conceive ideas and brainstorm with your team and find out who is the best in which part try to assign them accordingly. Cross-sectional team division to operate the plan. Decide who will do what sales, client servicing, marketing, content, etc.
Set your goals- Social media help accomplish several business objectives. While making a plan you have to be clear in your head what exactly you want or plan for. Lets start from there why you are using social media- for retention, propagation, awareness or sales. The narrower rationale more chances of success at least for an initial period. Vast and interconnected plans can lead to a different path.
Observe your audience and competitors- Competitors are the prime clients because our whole action plan depends on their current situation observe, listen and analyze your audience behavior what they mostly search in Google. Try to find the keywords through various tools. Never let your audience think that you don’t care, post empathetically contents about them or their interest, suggest ideas. Examine the different platforms they are using and make it interactive. Find channels to interact broaden social listening.
Identify your audience- In every mode of communication, the whole conversation depends upon the 2nd person, the listener. Â The demographic and psychographic characters of prospective customers. The channels they use, their online behavior, persona, values, and challenges configuring their perspectives. Should attempt to gush down in their mind so that they will find this topic more familiar.
Selection of success metrics- determine whether this is actually making a difference in your business? What key measures will you use to evaluate social media strategy effectiveness? Selecting KPIs and realistic quantifiable goals. Track down the engagements to sale and customer’s activity on a regular basis.
What is your funnel?-What differentiates you from your competition? In the world of clutter, your brand must be outstanding characteristics that captivate and engages the audience. Product features and benefits aren’t enough to create buzz. Do you have to explain what you are about?
Planning- Your plan should help to understand which audience you want to attract. Take inputs from each and every team members. Go through the research report to connect the dots. Set your target point where you want to hit the information bullet.
Blog Credit: Puja Chakraborty
